“This should be required reading for everyone who works with design, user experience, or customer experience.”
The book
Stop complicating, start collaborating!
This timeless and intuitive approach has been tested in the trenches across industries, sectors and national borders for more than a decade.
- Think both strategically and user-centred at the same time
- See your product or service from a holistic perspective
- Collaborate across departments and disciplines
- Start with what matters most, and make it simple and concrete
Who should read this book?
Anyone who wants a common-sense approach to creating better digital products and services in cross-competency collaboration.
- Product managers and agile coaches
- User experience and service designers
- Content strategists and designers
- Web editors and ContentOps managers
- Consultants, marketers and business developers
- Lecturers and students
Foretrekker du norsk?
The original Norwegian edition, «Kjernemodellen — et praktisk verktøy for å lage bedre digitale produkter og tjenester» (Kraft, 2021), is available at kjernekaren.no.