Target group
Who is the typical user, and what situation are they in when they arrive?
The framework
Six elements, one core
A core is where a real user task overlaps a real business objective. The core sheet walks you through six simple questions — and the answers become your strategy.
User tasks
What are people actually trying to get done? Prioritised, in their own words.
Business objectives
What should the organisation get out of it? Concrete and measurable.
Inward paths
How do people find their way here — search, links, campaigns, real life?
Forward paths
What should happen next, for the user and for the business?
Core content
The content and functionality that solves the task and meets the objective.
“I've been a fan of Are Halland's Core Model for a long time — like, over 15 years now. It's so simple, it's brilliant. The Core Model cuts through it all and gives a clear starting point: the content that provides the core value people are seeking.”
Where to next