Strategic content design training with the Core Model
Master the simple yet powerful method that every content strategist and designer should know. Learn directly from Are Halland, the creator of the Core Model.
“The Core Model is brilliant in its simplicity. It will transform how you approach the design of digital products.”
Stephen P. Anderson,
author of "Figure It Out" and "Seductive Interaction Design"
Who should attend?
This training is designed for professionals who want to improve their approach to digital strategy and design:
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Content strategists and designers
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UX and service designers
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Product and project managers
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Marketers and consultants
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ContentOps and web editors
The Core Model is an excellent shared tool for agencies specializing in content, design, and marketing, as well as for large corporations and small organizations alike.
It provides a common language and framework that bridges different disciplines, fostering collaboration and delivering better results for clients and stakeholders.
“If you have to choose ONE course in digital content strategy and design, the Core Model with Are Halland is top of the list!”
Terje Mjåseth, Content Strategist at VIRKE
Open training sessions
Live, digital workshop training
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Duration: 3 hours
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Format: Live online workshop
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What you'll learn:
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Fundamentals of the Core Model
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How to conduct your own core workshop
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New perspectives on content, strategy, and user-centric design
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Digital presentations for companies, agencies, and events
The Core Model in action
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Duration: 1 hour (including Q&A)
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Format: Live online presentation
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Ideal for: Company meetings, agency training days, online conferences, meetups or other events
Internal training
Tailored solutions to address your organization's specific challenges and goals, with the option to lead to certification for your team members.
Customized program typically includes:
1. Preparatory meeting and research
2. Introductory presentation
3. Tailored workshop sessions
4. Practical application
5. Follow-up and coaching
6. Optional certification path
Note that all training is conducted remotely.
“I've seen the Core Model transform the way clients not only approach problem-solving and design, but also how they approach (and successfully untangle) large, complex projects.”
Kristina Halvorson,
author of "Content Strategy for the Web
Digital certification program
Become a certified Core Model facilitator through my open training sessions or as part of a customized internal training program.
Certification process:
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Complete the virtual half-day plenary workshop
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Participate in the online full-day immersion training
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Conduct your own core workshop and submit a report
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Receive personalized coaching throughout the process via video calls
Upon completion, you'll receive:
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Official certification as a Core Model facilitator
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Access to exclusive resources and community
Meet your trainer
Hi! I'm Are, the creator of the Core Model. I have worked with digital strategy, product development, and content-centric design for a quarter of a century and am considered a nestor in the fields of user testing, information architecture, and content design.
I have extensive experience working both in-house and as a consultant for a wide range of organizations, from huge and rigid corporations to small and lean startups.
Currently, I work as an independent trainer, consultant, and facilitator. I am also the author of the forthcoming book "The Core Model - A Common Sense Approach to Digital Strategy and Design".
Why choose my training?
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Learn directly from the creator of the Core Model
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Practical, hands-on approach using your actual projects
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Flexible options to fit your organization's needs
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Proven methodology used worldwide
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Ongoing support for successful implementation
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Excellent tool for cross-disciplinary collaboration
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Opportunity for team certification
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Access to exclusive Slack community for continued learning
Ann Key, Content Strategist at Aha Media Group
“Thank you for an amazing workshop — the perfect blend of informational, interactive and inspirational — and for sharing your expertise! I can’t wait to apply the Core Model in our work.”
Kristina Halvorsen, author of Content Strategy
“I’ve seen [the Core Model] transform the way clients not only approach problem-solving and design, but also how they approach (and successfully untangle) large, complex projects.”
Linn Hustad, Partner and Senior Designer at Gnist Design
“Absolutely everyone working on digital development projects should learn to practice the Core Model. This is a truly useful course on a result-oriented framework!”
Ready to transform your approach to digital strategy and design?
Book an online meeting to discuss your needs
Sign up for my newsletter to learn more
Or drop me a line at are@thecoremodel.com
