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A timeless way to connect people, strategy and content

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The Core Model is an intuitive framework to help you create better digital products and services.

 

This method can help you to:

 

  • collaborate across different departments and disciplines in the organization

  • think both strategically and user centered at the same time

  • see your product or service from a holistic perspective

  • start with what’s most important, and make it simple and concrete

 

This is the Core Model

Buy the book

"The Core Model - A Common Sense Approach to Digital Strategy and Design"

Buy the digital edition now

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Webinar with Jim Kalbach

Join Jim Kalbach and me on May 13 for a discussion about how the Core Model can complement Jobs To Be Done.

Register for the webinar

Get training

Learn to master the simple yet powerful method directly from its creator. 

See your training options

MASTERCLASS with certification (in Norwegian)

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Oslo, June 19-20

The Core Model is brilliant in its simplicity. It will transform how you approach the design of digital products. 

Stephen P. Anderson, author of Figure It Out and Seductive Interaction Design

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